More ideas on Personal Branding

August 2nd, 2007 by Connie

In the first two articles in this series I talked about the importance of deciding on a brand and a logo and then reiterating over & over. Maggie commented that it should be lived & breathed.

This blog article has some good common sense ideas for establishing your personal brand. Web Worker Daily - Blog Archive The 3 Laws of Online Personal Branding   They suggest 3 things:  Create a Valuable Messager;  Repeat the Message & Be Consistent.  They also have another article that talks about the value of having an online persona.

When I created the new google mail accounts, I also bought two domain names. I never would have thought that I would do that! My sister purchased this domain name & set it all up.

But, domain names are another excellent way to brand yourself. There are ’search engine types’ for checking to see if domain names are available. Why would you want more than one? A redirect is a great way to catch more traffic. I purchased digitalscrapbookinginfo.com and Heidi will set it up so that if people end up there, they’re brought to our site.

I also purchased ‘conniebensen.com’. Ok, it’s a vanity URL & I don’t have time to have another blog, but eventually if I want to have a personal brand it may be good to have! I watch what searches hit our site & people are searching for our names, so there is some justification. Is your name available? Do you need to reserve it?! And do you have ideas for branding your site/online business/persona? Please do share with us