Branding & your Logo

Marketing has it’s challenges, but it can be a lot of fun too! What I’ve found interesting is how it translates into online opportunities that you can easily use to your advantage. So here’s a new series on branding. I really enjoy creating the series, I hope that you find them helpful!

What is branding? Brands are important to products & yes, even people. It’s the connection we make with a symbol, logo, font, color, etc that makes us think of that product. Think of Coca-Cola, Campbell soup label, Heinz, etc and you know what I mean. Did you know that there are fonts associated with movie titles? There’s a Harry Potter font there too at Simply the Best fonts. (and they’re free! everyone can always use more fonts… and remember that you can use them in ACDSee Photo Manager even if they’re not installed).

Think about some of your favorite sites & does their logo come to mind? When you see DST, 2peas, SBB – do you recognize the acronyms? Can you see their logo in your mind’s eye?

Here at DigiScrapInfo.com we’ve been using this for a logo:

Logos are symbols or slogans that say a lot about your site/business. When you create yours think about the message & how will people perceive it? Does it represent your business & your personality? Is it easy to remember? There are lots of questions to consider. Should you make it or hire someone? It’s a valuable part of your investment. This is the time to be unique.

Once you have decided on one, repeat it. Put it everywhere you get the opportunity to. The repetition will make it more effective. For example, we have our website name on the header of every tutorial because we want people to remember how to find us again. I’ll be talking about repetition more – it’s the most key point in branding your site & yourself. Wait til you see how many ways it’s possible to do so!

You may also be interested in our Marketing Forums series. It has information about setting up a site & getting the forums hopping.

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